A brand logo is the face of a corporation — a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain.
So when those familiar icons are given a facelift, people take notice.
Netflix quietly rolled out a new emblem on Monday with a narrow red capital "N" set against a black background.
A flurry of opinions immediately followed on social media. As of Monday afternoon, the closest thing to a consensus seemed to be a general feeling of "meh" toward the new design.
To add some context to the discussion, Mashable decided to round up some other well-known brands that are recognizable by the first letter of their names alone — one for each letter of the alphabet.
A: Adobe's utilitarian logo may be most commonly associated with reminders to update your Flash player.
B: Apple's Beats by Dre brand is stylized to look like a headphone.
C: Comedy Central's logo got a major overhaul in 2010.
D: Disney's cursive typeface is one of the most recognizable on Earth.
E: E! Entertainment, unlike Yahoo! and Jeb!, is one of the few brands that can pull off an exclamation point with dignity.
F: Facebook's logo is so closely watched that a simple slimming down of the "f" prompted a flurry of news stories last year.
G: Google confused a lot of people when it shed its serifs and launched this playful, multi-colored "G" last summer.
H: Hulu's lowercase "h" is pretty conventional by tech company standards.
I: IBM's "I" is the rare company logo that has remained unchanged for decades.
J: Technically this is only half of Johnson & Johnson's iconic logo.
K: Kellogg's Special K pretty much owns the letter "K," branding-wise.
L: Lexus's hood ornament and logo stretches the dimensions of an "L".
M: The golden arches of McDonald's are one of the most instantly recognizable symbols to people across the world.
N: Netflix's new logo will grace its social media channels and mobile apps, the company says.
O: Oprah has built her entire brand design around the letter "O."
P: Pandora skirts tech conventions with this capital "P."
Q: Quicken doesn't have much competition in the "Q" category.
R: The chain may be half-dead, but RadioShack's circled red "R" still conjures images of strip malls in many people's minds.
S: The Skype logo seems to resemble a heavily stylized phone set.
T: Tumblr's lowercase "t" fits well with the company's disem-vowel-ed name.
U: This is Uber's former logo of course; it's new one looks more like a backwards "C" than "U."
V: Twitter-owned Vine's logo is simple and to the point.
W: Walgreen's often uses a simple cursive "W" for its logo.
X: Microsoft's Xbox has used the same green and gray logo for years.
Y: Yahoo's exaggerated serifs make it one of the most recognizable fonts in tech.
Z: Real estate listings site Zillow is one of few "Z" brands.
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