Mastercard's familiar orange and red circles just got a facelift.
The credit card company rolled out a minimalist new logo on Thursday — its first adjustment in two decades.
Instead of interlocking in the middle as they previously did, the two circles now blend into one another in a design that looks exactly like a Venn diagram.
In addition to the simplified icon, the white drop-shadowed typeface that used to splay out across it has been lowercased and dropped below.
IMAGE: PENTAGRAM / MASTERCARD
The change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now — simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. Verizon, Ihop and Google have all moved in the same direction in the past year.
IMAGE: PENTAGRAM / MASTERCARD
The new logo is also meant to mark the company's shift into online payment platforms and evolving financial services tech.
Blogger Comment
Facebook Comment